Open Source Web Design & Online Business Marketing

The purpose of this blog is to show you how to use free open source e-mail Marketing, that should have basic marketing principles applied to it, so that it fits in with your overall marketing strategy.  You also need to ensure that your e-mail campaigns operate within the law so that you avoid spam complaints from consumers.

Do you and your staff regard your business as having one or more products or services that you sell – or that you are a brand? You may have competitors that are selling almost identical, or very similar products or services, however it is what your potential customers think about what you do, produce, sell and serve that is your brand. A brand is your unique identity.

People worldwide are potential customers if you demonstrate sensitivity to their cultures and in meeting their special needs.  In addition, it’s important to bear in mind that the demographic mix in any country such as ours is changing – so even the way in which we market and sell to our local customer’s needs to reflect these changes just to maintain market share.

There are numerous search engines operating such as Yahoo, Bing, Ask, Alexa, Google, MSN, etc.  For the purpose of this blog we are going to talk about Google and why getting your website noticed there can determine how successful your online business can be.

Let’s face it the internet is a huge place and no matter how cool you think your website is if potential customers can’t find your site then it may as well not exist.  Making sure your site is Google friendly should be your number one priority.  It’s that difference between having a website and having one that works.

“My business already has a website that we think does an OK job. There is so much hype about Social Media Marketing through applications such as Facebook, Twitter, Blogs, Vlogs, Podcasts etc. Although I know what they all are, I am puzzled and sceptical as to how they are relevant or could affect my bottom line”.