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Directories listings give you a real boost in the search engine page rankings and have become an important part of any website optimization strategy. This becomes even more important for those sites that use a high level of Flash, images or graphics and so have little page content for the search engines to index. A great way to get good one-way links is with directory Submission service. Introduction : When your website is ready you can submit it to search engines and directories. However, submission is not the end of the optimizations, design, and marketing process. Individual web pave effectiveness must be monitored as well. Directory Submission : Visibility is the key to online branding. One key way to boost your company’s visibility is by getting listed on all prominent Internet directories. Directories listings also benefit your site’s search engine rankings. However, submission to these directories is not accomplished through a simple mouse click. Prominent online directories are edited and populated manually, meaning that the pages you submit must pass a discriminating eye before it is selected. When submitting to directories, there is not magic formula. All directories are unique, generally having different categories and different rules for submission. Directory submission can quite be time consuming because each submission must be tailored for a specific directory. Some directories permit 15-word descriptions, some permit 30 words, and some permit up to 200 words. There-fore, when submitting your site to the most popular directories, always keep their unique characteristics in mind. Planning a Directly submission Campaign: Before submitting your site to the directories, create a log file to keep track of your submissions. Directories keep records of all submission and can verify this information very quickly. In this log file, keep records of the following information: (1) Name of the directory Directories generally rank web sites by category, title, and site description. In other words, if your title, description, and category contain keywords that people are typing into search queries, your site might appear at the top of directory results. Therefore, and effective directory submission campaign involves keyword research and copywriting. How many of you truly and honestly spend hours researching the most appropriate directory categories and writing the best descriptions so that both the directories and your site can benefit? Does your site really have unique content or does it contain the same content that all the other sites contain? Web site owners tend to write the descriptions that benefit them most. If you plan on using the directories as part of your online marketing plan, try not to think solely about your web site. Try to imagine how a directory might benefit from your information. That is what directory editors are thinking about when they evaluate your submission. Directories do not benefit from keyword-stuffed titles and descriptions. They benefit from sites with unique, quality content placed in the appropriate categories. Thus, help directory editors reach their goals. Build a good web site and do your research before you submit. Selecting the Best Category One of the biggest mistakes web site owners make during directory submission is not doing the necessary research on each directory. To select the most appropriate category for your web site, type your selected keywords in each directory’s search box, and study the results. Remember the 20 to 30 word keyword list you came up with in Part 2, “How to Build Better Web Pages?” These are the words that your should be entering in the directory search Boxes. Let’ look at the fictional TranquiliTeas sits. From our keyword list, we know that we must perform a search in each directory using the following keywords: Organic Teas |
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